Color treatment can make hair look dull and feel straw-like. Purple Rice Water Strength + Color Care Deep Conditioner Hair Mask provides brittle strands with intensive hydration to restore health and strength. Once banned Purple Rice Water, Wild Orchid and Sweet Violet Extract are blended with Shea Moisture’s certified organic fair trade shea butter and other natural ingredients in this nourishing formula that deeply conditions and envelops hair with additional moisture. This hydrating hair mask for colored hair helps to brighten up the hair while reducing the warm copper undertones to maintain a radiant color, leaving the strands looking their best. Try the full Purple Rice Water collection with 5 products: Shampoo, Conditioner, Masque, Primer & amp; Styler and Oil Serum! This natural hair mask contains no parabens, no phthalates, no petrolatum, no mineral oil, no animal testing.