Description
Discover true hair color brilliance with Dark and Lovely Semi Permanent Reviving Colors Nourishing Color & amp; Shine System.
An easy, no mix, at home 1-step application hair dye with up to 100% GRAY COVERAGE.
? Contains Shea Butter, Avocado Oil and Vitamin E
? Rejuvenates every strand
? Leaving hair silky, shiny and healthy looking
? For all hair types, safe to color and relax the same day
Dark and Lovely Reviving Colors is formulated with No Ammonia and No Peroxide
Brand
Dark & Lovely
Brand Introduction
For decades, Dark & Lovely has stood as a beacon of empowerment, confidence, and hair care innovation tailored specifically for the diverse needs of textured hair. Founded in 1972, Dark & Lovely was the first major haircare brand developed specifically for Black women. With a deep understanding of textured hair types – from coils to curls – we have continuously evolved to meet the ever-changing needs of our community.
Our vision is clear: to celebrate natural beauty through advanced, inclusive, and nourishing haircare solutions. What makes Dark & Lovely truly unique is our fusion of nature and science. We proudly use natural ingredients such as coconut oil, aloe vera, and shea butter, combined with breakthrough science-backed formulations that restore and elevate hair health. Our commitment to sustainability, quality, and community empowerment remains at the core of everything we do.
We are not just a haircare brand – we are a movement. Our mission is to uplift and inspire every individual to love their hair, naturally and unapologetically. With values rooted in diversity, integrity, care, and innovation, we strive to provide products that deliver real results, while celebrating every unique strand.
Explore Our Product Range – Your Hair’s New Best Friends
Dark & Lovely offers a wide spectrum of products to cater to different hair textures, styles, and care routines. Our ranges are specially designed to
moisturize, protect, define, and restore.
- 1. Moisture Seal Range
Infused with shea butter and coconut oil, this line deeply hydrates dry hair while sealing in moisture. It’s perfect for daily use and provides a soft, shiny finish.
- 2. Fade Resist Hair Color
Our award-winning hair dye is enriched with vitamin E and argan oil to nourish and protect during coloring. Designed specifically for dark hair, it delivers vibrant, fade-resistant color without harsh ammonia.
- 3. Protective Styles Collection
Ideal for braided and protective hairstyles, these products contain peppermint oil and tea tree oil to soothe the scalp, prevent itching, and maintain cleanliness without disrupting the style.
- 4. Blowout and Relaxer Kits
Designed for safe and manageable straightening, our relaxers and blowout kits are infused with shea butter, castor oil, and silk protein, which protect the hair during the process and improve elasticity.
- 5. Damage Slayer System
Powered by our Strength Core Technology, this 3-step system reverses years of damage, rebuilding the hair fiber from the inside out using ingredients like rice water, glycerin, and vitamin B5.
Key Ingredients and Their Benefits
We believe that the power of great haircare lies in the ingredients. Every Dark & Lovely product is enriched with carefully selected natural and science-backed components:
- Shea Butter – Deeply moisturizing, softens and strengthens hair.
- Coconut Oil – Provides essential fatty acids that reduce protein loss and promote shine.
- Argan Oil – Rich in antioxidants and vitamin E, helps restore hair’s natural elasticity and prevents breakage.
- Peppermint Oil – Soothes dry, itchy scalp and boosts blood circulation for better hair growth.
- Castor Oil – Known to stimulate hair growth and lock in moisture.
- Rice Water – Improves hair elasticity, reduces surface friction, and promotes smoother strands.
- Aloe Vera – Hydrates the scalp, reduces dandruff, and adds shine.
- Silk Protein – Repairs damaged cuticles, enhances manageability and smoothness.
Say Goodbye to Hair Woes – We’ve Got You Covered
Dark & Lovely products are formulated to address a range of hair concerns that affect textured hair:
- Dryness & Brittle Hair: Our deeply moisturizing formulas replenish lost moisture, reduce brittleness, and restore softness.
- Hair Fall & Breakage: Strength-enhancing ingredients like rice water and vitamin B5 rebuild damaged hair, reducing breakage.
- Scalp Health & Dandruff: Tea tree and peppermint oils work wonders to detoxify the scalp, reduce dandruff, and promote a healthy environment for hair growth.
- Frizz Control: Our products help tame unruly hair by smoothing the cuticle, giving a defined and polished finish.
- Color Protection: Our color-safe treatments ensure vibrant, long-lasting results while nourishing colored hair.
- Protective Styling Support: Gentle cleansing and scalp care products support the health of your hair while in braids, wigs, or weaves.
How It Works – The Science Behind Beautiful Hair
Dark & Lovely’s formulas are not just effective — they’re
smart. Our research and development team has worked tirelessly to blend traditional beauty rituals with the power of modern science. Here’s how our products deliver lasting results:
- Moisture Lock Technology: Our hydrating agents penetrate the hair shaft and create a moisture-sealing layer, preventing dryness and damage.
- Strength Core Complex: Found in the Damage Slayer range, this innovative complex uses micro-proteins and amino acids to repair structural damage within the hair cortex.
- pH-Balanced Systems: Our shampoos and treatments maintain the optimal pH level for scalp and hair, reducing irritation and keeping the cuticle smooth.
- Color-Safe Technology: Fade Resist’s dual conditioning system not only enhances color absorption but also shields the hair cuticle to prevent early fading.
- Targeted Scalp Relief: Natural anti-inflammatory oils in our scalp care products reduce irritation and create the perfect foundation for strong, healthy hair growth.
With continued use, Dark & Lovely products
restore natural texture,
enhance elasticity, and
revive damaged strands, making your hair feel healthier, look shinier, and become more manageable over time.
FAQs
1. Are Dark & Lovely products only for women?
Absolutely not! While many of our products were initially tailored for women, we now offer a growing range suitable for men and all hair types. Haircare is for everyone.
2. Can I use Dark & Lovely products on natural hair?
Yes! Many of our formulas are designed specifically for natural hair. Our Moisture Seal, Damage Slayer, and Protective Styles collections are perfect for curls, coils, and kinks.
3. Do your products contain sulfates or parabens?
We are committed to healthier formulas. Many of our newer collections are sulfate-free, paraben-free, and infused with natural ingredients. Always check the label for specifics.
4. How often should I use Dark & Lovely products?
This depends on the product. Shampoos and conditioners can be used weekly or bi-weekly. Leave-ins and moisturizers can be used daily or as needed. Follow the usage instructions for best results.
5. Are Dark & Lovely relaxers safe for regular use?
Our relaxers are formulated with care and should be used according to the guidelines. For optimal hair health, it’s best to relax hair no more than every 6–8 weeks and to maintain a good moisturizing and strengthening routine in between.
Dark & Lovely Reviving Color Ammonia Free
Color your world without compromising your hair’s health.
Dark & Lovely Reviving Color Ammonia Free is the perfect solution for those who want rich, vibrant color with the gentlest touch. This semi-permanent hair color is free from harsh ammonia and enriched with nourishing ingredients that revitalize your hair as you color.
Product Range
Our
Reviving Color Ammonia Free range is available in a variety of vibrant, fade-resistant shades that suit a wide spectrum of skin tones and hair types. Whether you're looking for a bold transformation or a subtle touch-up, there's a color for every mood and moment.
Popular shades include:
- Jet Black
- Radiant Auburn
- Golden Bronze
- Honey Blonde
- Midnight Blue
Each shade is designed to deliver
radiant, multidimensional color that lasts up to
8 washes, all without the damage commonly associated with traditional dyes.
Key Ingredients and Their Benefits
We believe that beautiful color should never come at the cost of healthy hair. That’s why our formula is enriched with nourishing and revitalizing ingredients:
- Shea Butter: Deeply moisturizes and seals in hydration to protect against dryness.
- Coconut Oil: Adds shine and softness, making hair smoother and easier to manage.
- Avocado Oil: Strengthens the hair shaft and provides essential nutrients to reduce breakage.
- Vitamin E: A powerful antioxidant that supports a healthy scalp and helps prevent oxidative stress on hair.
- Aloe Vera Extract: Soothes the scalp and adds a natural gloss to hair.
These ingredients work in harmony to
nourish your strands,
enhance shine, and
protect hair integrity, even as you color.
Hair Concerns We Address
At Dark & Lovely, we understand that hair color should do more than cover greys or add vibrance — it should also work to improve your hair health. That’s why our Reviving Color Ammonia Free addresses multiple hair concerns:
- Dryness: Our moisturizing ingredients prevent the brittle, straw-like texture often caused by dyes.
- Frizz Control: The smoothening oils tame flyaways and reduce frizz for a sleek finish.
- Scalp Health: With soothing agents like aloe vera, our formula is gentle on the scalp and helps prevent irritation.
- Hair Fall & Breakage: Enriched oils and vitamins help strengthen the hair from root to tip, minimizing breakage.
- Color Fade: Our advanced color-lock technology ensures vibrant, fade-resistant results even after multiple washes.
How It Works – The Science Behind the Shine
Gentle Yet Effective Color Technology
Unlike permanent dyes that use harsh chemicals to penetrate deeply into the hair shaft, Dark & Lovely Reviving Color Ammonia Free uses a
semi-permanent, no-ammonia formula that gently coats the outer layer of the hair cuticle. This method is
non-damaging, making it ideal for sensitive scalps or chemically treated hair.
Reviving Complex
Our proprietary
Reviving Complex™ is a blend of antioxidants, conditioning agents, and protective oils. This technology works to:
- Enhance color vibrancy by smoothing the hair cuticle, allowing light to reflect more evenly.
- Shield hair fibers from environmental stressors like UV rays and pollution.
- Restore natural shine and bounce, making your hair look and feel rejuvenated after every application.
Color Without Compromise
Because our formula avoids ammonia, it preserves your hair’s
natural texture,
moisture balance, and
protein structure. That means your curls stay bouncy, your coils stay defined, and your waves stay soft — just in a more vibrant shade!
Frequently Asked Questions (FAQs)
1. Is Dark & Lovely Reviving Color safe for all hair types?
Absolutely! Our formula is specially designed for textured hair, including curly, coily, and wavy types. It’s also safe for relaxed and chemically treated hair.
2. How long does the color last?
Dark & Lovely Reviving Color Ammonia Free typically lasts up to 8 washes, depending on your hair care routine and how often you shampoo.
3. Can I use this product if I’ve recently relaxed or permed my hair?
Yes. Our ammonia-free formula is gentle and safe for use on relaxed or permed hair. However, it’s recommended to wait at least 2 weeks after a chemical treatment before coloring.
4. Will it cover grey hair?
This semi-permanent formula offers blended coverage for grey strands. For full grey coverage, we recommend our permanent color options.
5. Do I need to bleach my hair before applying the color?
No bleaching is required. However, if you’re using a lighter shade and have very dark hair, the results may be more subtle. For a bolder effect, pre-lightening can help, but it's completely optional.
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