For damaged, thinning hairline and bald patches: use twice a day. Use fingertips and apply a small to medium amount of Hairline Help! ™ 2-in-1 Plus to the damaged area. Rub the area for as much as 1 minute. Brush to smooth and style as usual. Follow the directions consistently. You should see results within 30 days. Note: Consult a dermatologist for severely damaged hair follicles. For styling and superior hold: Apply a generous amount of Hairline Help! ™ 2-in-1 Plus to the smoothing area. Use fingers, brush or fine-toothed comb to smooth and lay hair down.