Giovanni
1. Brand Introduction
Founded in the 1970s in Beverly Hills, Giovanni was born from a vision of blending the luxury of salon-quality hair care with the purity of nature. At a time when most hair products were saturated with synthetic chemicals, Giovanni introduced a revolutionary idea—bringing natural and organic ingredients into hair care without compromising on performance. Created by Arthur Guidotti, a hairstylist with a passion for innovation, Giovanni quickly rose to prominence as one of the first full-range salon-inspired hair care brands that embraced eco-consciousness and ingredient integrity.
What makes Giovanni truly unique is its unwavering commitment to combining botanical ingredients with advanced hair science. Every product is a result of meticulous research, designed to nurture your hair from root to tip using the pure power of nature—free from harsh sulfates, parabens, phthalates, and artificial dyes. With an eye toward sustainability and cruelty-free practices, Giovanni represents the ideal harmony of clean beauty and high-performance results.
Our Mission: To provide premium, eco-friendly hair care solutions that inspire beauty and confidence while protecting the planet.
Our Values: Transparency. Sustainability. Innovation. Beauty Without Compromise.