Description
Fair & amp; White Gold Ultimate Brightening Lotion with Aha, formulated with AHA, glycolic acid softens and moisturizes the skin, revitalizes the skin texture from a dull uneven complexion, giving it a brighter, more youthful look.
Brand
Fair & White
Brand Introduction
Fair & White is a globally recognized beauty and personal care brand known for its commitment to skin and hair care excellence. Founded with a vision to create products that empower individuals to embrace their natural beauty, Fair & White has been a trusted name for decades. Rooted in innovation and a deep understanding of diverse beauty needs, the brand was initially launched to cater to multicultural skincare. Over the years, its expansion into
hair care has marked a new chapter in holistic beauty solutions.
What sets Fair & White apart is its
fusion of nature and science. Each formula is carefully developed with high-performance,
dermatologically-tested ingredients and is often enriched with
natural extracts that deliver visible, lasting results. From its ethical sourcing practices to its continuous research and development, Fair & White stands as a symbol of
integrity, quality, and inclusivity.
Our Vision
To redefine beauty standards by offering skincare and hair care solutions that are safe, effective, and designed for real people with real needs, regardless of their skin or hair type.
Our Mission
We strive to deliver innovative personal care products that improve confidence and well-being through
advanced formulations and
eco-conscious practices.
Our Values
- Inclusivity: Celebrating all skin tones and hair types
- Science & Nature: Blending the best of both worlds
- Transparency: Clear communication about ingredients and benefits
- Sustainability: Responsible practices for a healthier planet
Our Product Range & Key Ingredients
Fair & White’s hair care range is designed to meet a wide variety of needs—from daily nourishment to intensive repair. Each product is enriched with
active botanicals, vitamins, and essential oils, ensuring deep, targeted benefits.
- 1. Nourishing Shampoo & Conditioner
- Key Ingredients: Argan Oil, Biotin, Panthenol (Pro-Vitamin B5)
- Benefits: Cleanses gently while restoring hydration and shine. Biotin strengthens the roots, while Argan Oil tames frizz and boosts softness.
- 2. Anti-Dandruff Scalp Treatment
- Key Ingredients: Tea Tree Oil, Salicylic Acid, Zinc Pyrithione
- Benefits: Soothes itching and flakiness, purifies the scalp, and rebalances oil production for a healthier scalp environment.
- 3. Intensive Repair Hair Mask
- Key Ingredients: Keratin, Shea Butter, Coconut Oil
- Benefits: Deeply moisturizes and repairs damaged strands, enhances elasticity, and restores strength and shine.
- 4. Growth-Boosting Hair Serum
- Key Ingredients: Caffeine, Castor Oil, Niacinamide
- Benefits: Stimulates hair follicles to promote faster, thicker growth, while Castor Oil nourishes and hydrates.
- 5. Leave-In Conditioner Spray
- Key Ingredients: Aloe Vera, Silk Proteins, Vitamin E
- Benefits: Detangles, softens, and protects hair throughout the day, leaving it smooth, manageable, and healthy-looking.
Targeted Hair Concerns We Address
Fair & White recognizes that hair issues vary widely across individuals. That’s why our products are formulated to address the
most common hair concerns with care and precision:
- 1. Dryness and Dehydration
Dry hair lacks moisture and appears dull and lifeless. Our Argan Oil-infused products deeply hydrate and smoothen strands from root to tip.
- 2. Dandruff and Flaky Scalp
Our anti-dandruff range purifies and calms the scalp with ingredients like Tea Tree Oil and Zinc Pyrithione to reduce flakes and irritation.
- 3. Hair Fall and Weak Roots
We use Biotin, Caffeine, and Niacinamide to revitalize hair follicles, boost circulation, and prevent breakage, encouraging stronger, fuller growth.
- 4. Frizz and Flyaways
Humidity and dryness often lead to frizzy hair. Our keratin and shea butter formulas smooth the hair cuticle, offering sleek and silky results.
- 5. Scalp Health and Balance
A healthy scalp is the foundation of great hair. Our treatments support scalp health with soothing and clarifying agents, promoting better hair growth and comfort.
How It Works: The Science Behind the Shine
Fair & White doesn’t just coat your hair with superficial softness—we work from
the root outward to transform the structure and vitality of your hair over time.
- Step-by-Step Hair Health Transformation
- 1. Cleansing and Detoxifying
Our shampoos use gentle surfactants that cleanse without stripping natural oils, while botanical ingredients balance sebum levels and remove buildup.
- 2. Replenishing Nutrients
Through bio-available vitamins and oils, our conditioners and masks deliver hydration and nutrition deep into the hair shaft, improving elasticity and resilience.
- 3. Strengthening Follicles
Actives like Caffeine and Niacinamide energize the scalp and stimulate blood flow, supporting the regeneration of stronger, denser hair.
- 4. Protecting and Sealing
Natural oils and proteins create a protective barrier against environmental stress, UV rays, and heat damage, ensuring long-term vibrancy.
- 5. Consistent Use = Visible Results
Our clinically tested formulas deliver results that build over time. Within 2–4 weeks, users often report:
- Less hair breakage
- Improved texture
- Reduced scalp issues
- Noticeable shine and volume
FAQs
1. Are Fair & White hair products safe for all hair types?
Absolutely! Our hair care line is designed to work for all textures—curly, straight, wavy, coiled—and is especially effective on dry, damaged, or chemically-treated hair.
2. Do your products contain harmful chemicals?
No. We are committed to clean beauty. Our formulas are free from parabens, sulfates, and mineral oils, and we avoid harsh chemicals known to cause long-term damage.
3. How often should I use the hair mask or serum?
For best results, use the hair mask once or twice a week and the growth serum daily or at least 3–4 times a week. Consistency is key to noticeable improvements.
4. Can I use Fair & White products if I have a sensitive scalp?
Yes. Our scalp treatments and shampoos are formulated with soothing ingredients like Aloe Vera and Tea Tree Oil, making them ideal for sensitive or itchy scalps.
5. Where can I buy Fair & White hair care products?
Our products are available at leading beauty retailers, select pharmacies, and online via our official website and trusted e-commerce partners. Check our store locator for a shop near you.
Fair & White Gold Ultimate Collection
The
Fair & White Gold Ultimate Collection includes a carefully curated range of hair care products designed to address various hair types and concerns. Each product is infused with rich, nourishing ingredients and crafted to deliver visible results.
Our Haircare Line Includes:
- Gold Ultimate Nourishing Shampoo
- Gold Ultimate Revitalizing Conditioner
- Gold Ultimate Repair Hair Mask
- Gold Ultimate Leave-In Serum
- Gold Ultimate Scalp Therapy Oil
Each product is formulated with premium, hair-loving ingredients, including:
- 1. Argan Oil
Rich in essential fatty acids and vitamin E, argan oil deeply moisturizes the hair, restores shine, and reduces frizz. It's particularly effective in nourishing dry and brittle hair.
- 2. Shea Butter
A natural emollient that softens hair, enhances shine, and improves manageability. Shea butter also helps soothe dry, irritated scalps and protects hair from heat and environmental damage.
- 3. Keratin Protein
Keratin helps to rebuild the hair shaft and restore strength to damaged hair. It smooths the cuticle layer, resulting in stronger, sleeker hair that resists breakage and frizz.
- 4. Castor Oil
Renowned for promoting hair growth, castor oil helps strengthen hair at the root, reduce hair fall, and improve scalp circulation.
- 5. Panthenol (Pro-Vitamin B5)
Acts as a humectant, attracting moisture to the hair and sealing it in. It also improves elasticity and gives hair a fuller, healthier appearance.
Hair Concerns We Address
The Fair & White Gold Ultimate Collection is designed to address a wide variety of common hair issues faced by individuals across different hair textures and lifestyles. Here’s what we help you overcome:
- 1. Dryness and Dehydration
Hydration is essential for hair health. Our products, infused with nourishing oils and moisturizers, combat dryness from root to tip, making your hair softer and shinier.
- 2. Dandruff and Scalp Irritation
With soothing ingredients like shea butter and castor oil, our scalp therapy oil reduces flakiness, relieves itchiness, and restores scalp balance for a healthier environment for hair growth.
- 3. Hair Fall and Breakage
Weak, brittle hair often results in excess breakage. Our keratin-infused products help fortify hair strands, reducing breakage and supporting stronger hair from the inside out.
- 4. Frizz and Flyaways
Frizz is no match for the Gold Ultimate Collection. Argan oil and panthenol smooth the hair cuticle, seal in moisture, and tame unruly strands for sleek, manageable hair.
- 5. Lack of Shine and Lifelessness
Our formula revives dull, lackluster hair by enhancing its natural shine and vibrancy through deep conditioning and moisture-locking ingredients.
How It Works: The Science of Healthy Hair
At the heart of the
Fair & White Gold Ultimate Collection lies a
science-backed approach that targets the root of hair issues rather than just masking them.
Hair and scalp health are deeply interconnected. When the scalp is nourished and balanced, it creates the optimal environment for hair to grow strong and healthy. Our products focus on:
- Cleansing without stripping: Our shampoo uses gentle, sulfate-free surfactants that cleanse effectively while maintaining the scalp’s natural oils.
- Moisture retention: Ingredients like panthenol and shea butter lock in moisture within the hair shaft, preventing breakage and split ends.
- Protein replenishment: Keratin proteins fill in gaps in the hair cuticle caused by damage, smoothing the surface and reinforcing the hair structure.
- Scalp circulation support: Castor oil boosts blood flow to the scalp, stimulating follicle activity and supporting growth.
- Antioxidant protection: Vitamin E and plant oils neutralize oxidative stress caused by environmental exposure, heat styling, and chemical treatments.
With regular use, the Fair & White Gold Ultimate Collection helps
restore balance, resilience, and brilliance to your hair, making it healthier and more beautiful with every wash.
Frequently Asked Questions (FAQs)
1. Is the Fair & White Gold Ultimate Collection suitable for all hair types?
Yes! Our products are formulated to work on all hair types, including curly, straight, wavy, natural, relaxed, and color-treated hair. Each formula targets universal concerns like moisture retention, breakage, and scalp care.
2. Are your products safe for chemically treated or colored hair?
Absolutely. The Gold Ultimate Collection is free from harsh sulfates and parabens that can strip color. In fact, ingredients like keratin and argan oil help protect and prolong color vibrancy while strengthening damaged strands.
3. How often should I use the hair mask and leave-in serum?
We recommend using the Gold Ultimate Repair Hair Mask once or twice a week for deep conditioning. The Leave-In Serum can be used daily or as needed to protect against frizz and add shine.
4. Do your products contain any animal-derived ingredients?
No. Our hair care range is cruelty-free and formulated without animal-derived ingredients. We are committed to ethical, responsible beauty that cares for you and the planet.
5. Where can I purchase the Fair & White Gold Ultimate Collection?
Our products are available through our official website, authorized retailers, and select beauty stores globally. Visit our store locator page to find the nearest distributor or order directly online for fast, reliable delivery.