Description
As a multi-tasking hair saviour, it can be used as an overnight hot oil treatment, a pre-poo treatment, a frizz taming serum and it also works brilliantly as a defense against damages caused by the sun, sea and chlorinated water.
- SEALING – 10+ Antioxidant-rich oils instantly seal in moisture
- SMOOTHENING – Enhances natural sheen to create high shine and silkiness whilst reducing frizz
- PROTECTING – Effective protection from harmful UV rays and heat, such as straighteners and hair dryers.
- PROMOTES GROWTH – Vitamin C-rich fruit infusion balances and purifies the scalp
- BALANCING – Naturally soothes dry and itchy scalp
- The perfect multi-tasking formula for dry, dull, and damaged hair and scalp
Brand
Flora & Curl
1. Brand Introduction
Flora & Curl was born from a simple yet powerful idea: curly hair deserves more than harsh chemicals, overwhelming routines, and products that don’t deliver. Founded in 2017 by Rose Ovensehi, Flora & Curl was created to meet the real needs of curly-haired individuals looking for botanical-rich, results-driven hair care. Inspired by her personal journey and frustration with conventional hair products, Rose set out to create a brand rooted in purity, wellness, and curl care simplicity.
What makes Flora & Curl truly unique is its unwavering commitment to natural, plant-based ingredients, eco-conscious practices, and science-backed formulations tailored specifically for textured hair. Every bottle is free from sulfates, silicones, synthetic fragrances, and drying alcohols—ensuring curls are never stripped of their natural vibrancy.
At the heart of the brand lies a mission to restore confidence and beauty in every curl pattern by embracing nature's healing properties. Flora & Curl values transparency, sustainability, and curl education, empowering people to understand and love their natural hair.
2. Product Range & Key Ingredients
Flora & Curl offers a thoughtfully curated product line that caters to every step of your curl care journey—from cleansing to styling and deep treatment.
Product Categories:
- Cleansers: Gentle shampoos and co-washes that detox without drying.
- Conditioners: Moisturizing and detangling formulas that soften and nourish.
- Treatments: Deep conditioners and scalp refreshers that revive curls from root to tip.
- Stylers: Gels, butters, and creams that define and hold without crunch.
- Mists & Refreshers: For mid-week hydration and curl revival.
Key Ingredients & Their Benefits:
- Rose Water: Calms the scalp, reduces irritation, and provides lightweight moisture.
- Aloe Vera Juice: Rich in vitamins and amino acids, it hydrates the scalp and strengthens hair.
- Honey: A natural humectant that locks in moisture and enhances curl definition.
- Lavender Oil: Soothes the scalp and supports healthy hair growth.
- Coconut Water: Hydrates and adds softness without weighing curls down.
- Marshmallow Root: Provides slip for easy detangling and reduces breakage.
- Avocado Oil: Rich in oleic acid, it nourishes dry hair and adds elasticity.
- Peppermint Oil: Stimulates blood flow to the scalp, promoting growth and freshness.
Every Flora & Curl formula is intentionally designed using potent, high-performing botanical extracts that work in harmony with your hair’s natural structure.
3. Hair Concerns We Address
Flora & Curl products are formulated to support a wide range of curl-specific hair concerns, making them suitable for every stage of your natural hair journey.
- Dryness & Dehydration
Curly hair is naturally drier due to its shape, which makes it difficult for oils to travel down the hair shaft. Our products, especially the Hydrate Me range, are infused with humectants and emollients that deeply hydrate and retain moisture.
- Frizz & Lack of Definition
Humidity and lack of hydration often lead to frizz. Our styling range—especially the Sweet Hibiscus Curl Defining Gel and Twist & Braid Cream—tames frizz, smooths hair cuticles, and enhances curl definition without flaking or stiffness.
- Dandruff & Scalp Health
The Coconut Mint Scalp Refresh collection detoxifies, soothes, and invigorates the scalp with peppermint, eucalyptus, and tea tree oils. It’s perfect for those suffering from itchiness, buildup, or flakiness.
- Breakage & Hair Fall
Using nutrient-rich ingredients like avocado oil, aloe vera, and vitamin E, our treatment products strengthen the hair shaft, reduce breakage, and support healthy growth from the roots.
- Lack of Volume & Lifeless Curls
If your curls feel weighed down or lack bounce, our lightweight stylers and botanical mists provide hold and volume without grease or buildup.
4. How It Works: The Science Behind Flora & Curl
The science of Flora & Curl is beautifully simple: restore what nature already intended. Curly hair needs moisture, strength, and care—free from harsh chemicals and unnecessary ingredients. Our products work with the hair's natural structure, not against it.
- pH Balanced Formulas: Every product is carefully formulated to match the scalp’s natural pH level (around 4.5–5.5), helping to maintain a healthy barrier and prevent dryness or irritation.
- Moisture Locking System: Our formulations use water-loving ingredients like aloe vera and honey to attract moisture into the hair shaft, while oils like coconut, sunflower, and avocado seal it in—mimicking the hair’s natural sebum.
- Plant-Based Protein & Vitamins: Flora & Curl incorporates botanical proteins and vitamins (e.g., pro-vitamin B5) that strengthen hair strands, boost elasticity, and reduce breakage over time.
- Detox & Scalp Therapy: Essential oils and plant waters purify the scalp, increase blood circulation, and rebalance oil production, laying the foundation for stronger, healthier curls.
With consistent use, users often notice improvements in curl definition, softness, moisture retention, and overall scalp wellness within weeks.
5. FAQs
Q1: Are Flora & Curl products suitable for all curl types?
A: Yes! Whether you have waves, curls, coils, or kinks, Flora & Curl products are designed to nourish all types of textured hair. The brand embraces all curl patterns from 2A to 4C.
Q2: Are your products safe for color-treated hair?
A: Absolutely. All Flora & Curl products are free from sulfates and harsh detergents, making them safe and gentle on color-treated curls. They help preserve vibrancy while providing essential hydration.
Q3: Do Flora & Curl products contain silicones or parabens?
A: Never. Our formulas are 100% free from silicones, parabens, sulfates, mineral oils, synthetic fragrances, and other harmful additives. We believe in clean, conscious curl care.
Q4: How soon will I see results?
A: Many customers notice softer, more defined curls after the first few uses. Long-term improvements—like enhanced curl health, elasticity, and scalp balance—typically show within 2–4 weeks of consistent use.
Q5: Is Flora & Curl cruelty-free and vegan?
A: Yes! Flora & Curl is proud to be cruelty-free—we never test on animals. Most of our products are also 100% vegan, clearly labeled for easy identification.
