Brand
As I Am
As I Am
Brand Introduction
As I Am was born out of a passion for natural hair and a commitment to empowering individuals to embrace their unique beauty. Founded by Dr. Ali N. Syed, a chemist with decades of experience in haircare, the brand is dedicated to developing high-quality, science-backed products designed specifically for textured hair. Our vision is simple: to celebrate natural curls, coils, and waves by offering nourishing, sustainable, and innovative solutions.
What sets As I Am apart is our dedication to clean beauty, natural ingredients, and scientific formulations that enhance hair health. We prioritize sustainability by using eco-friendly packaging and ethically sourced ingredients. Our mission is to revolutionize haircare by providing products that deeply nourish, hydrate, and protect, so you can wear your natural hair with confidence and pride.
Product Range & Key Ingredients
At As I Am, we offer a wide variety of products tailored to different hair needs. From shampoos and conditioners to leave-in treatments and styling gels, each product is enriched with powerful natural ingredients:
- Coconut Oil – Deeply hydrates and strengthens hair while reducing protein loss.
- Aloe Vera – Soothes the scalp, promotes hair growth, and provides intense moisture.
- Shea Butter – Rich in vitamins and essential fatty acids that restore and protect hair.
- Jamaican Black Castor Oil – Helps with hair thickening, reduces breakage, and improves scalp circulation.
- Tea Tree Oil – Fights dandruff, soothes an irritated scalp, and keeps hair fresh.
- Biotin & Keratin – Strengthen hair structure, prevent thinning, and support healthy growth.
Hair Concerns We Address
Our products cater to a wide range of hair concerns, including:
- Dryness & Dehydration – Moisturizing shampoos, conditioners, and leave-in creams provide deep hydration and prevent brittleness.
- Dandruff & Scalp Health – The Dry & Itchy Scalp Care line, enriched with tea tree oil and olive oil, soothes irritation and eliminates flakes.
- Hair Fall & Breakage – Strengthening formulas with biotin, castor oil, and keratin help reinforce hair fibers and reduce shedding.
- Frizz Control – Our Curling Jelly and DoubleButter Cream provide long-lasting definition and smoothness.
- Curl Definition & Elasticity – Specially designed styling products enhance curl pattern while keeping hair soft and manageable.
How It Works: The Science Behind As I Am
As I Am blends nature and science to create effective haircare solutions. Our products work on a molecular level to
restore moisture balance, strengthen hair cuticles, and enhance scalp health.
We use
bioactive ingredients like
coconut-derived cleansers, which gently remove impurities without stripping hair of its natural oils. Our deep-conditioning formulas penetrate the hair shaft, locking in moisture and preventing protein loss. By incorporating
biotin, ceramides, and amino acids, our products fortify hair strands, promote elasticity, and prevent damage from environmental stressors. Over time, consistent use of As I Am products results in
stronger, healthier, and more vibrant hair.
FAQs
1. Are As I Am products suitable for all hair types?
Yes! While our products are specially formulated for textured hair (curly, coily, and wavy), many can be used on other hair types that need hydration and nourishment.
2. Do As I Am products contain sulfates, parabens, or silicones?
No, our formulas are free from harsh sulfates, parabens, silicones, and other harmful chemicals, ensuring a gentle yet effective haircare experience.
3. Can I use As I Am products if I have a sensitive scalp?
Absolutely! Our products, especially those with aloe vera and tea tree oil, are designed to be soothing and gentle on sensitive scalps.
4. How long does it take to see results?
While some benefits, like added moisture and softness, are noticeable immediately, long-term improvements in hair strength and growth typically occur within a few weeks of consistent use.
5. Where can I buy As I Am products?
Our products are available online and at major retailers worldwide, including beauty supply stores and leading e-commerce platforms.
Discover the beauty of natural, healthy hair with As I Am – where science meets self-love.
As I Am Jamaican Black Castor Oil Collection
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