Brand
Chi
Brand Introduction
Founded with a vision to revolutionize the world of professional haircare, CHI—an acronym for Cationic Hydration Interlink—has become a household name across the globe. Developed by Farouk Systems, Inc., a Houston-based company founded by hairdresser and entrepreneur Farouk Shami, CHI was born from a dream to create safer, high-quality hair care solutions powered by innovation and science. From salon professionals to at-home users, CHI continues to lead the industry with its technology-driven approach and dedication to healthy, beautiful hair.
What makes CHI truly stand out is its fusion of science and nature. Unlike many other brands that rely on harsh chemicals, CHI products are ammonia-free, sulfate-free, and often infused with natural ingredients like aloe vera, silk proteins, and botanical oils. In addition, CHI is renowned for its advanced ceramic and infrared technology in its styling tools, offering not just performance but also protection.
Our mission is simple yet powerful: to inspire confidence by delivering salon-quality haircare solutions that are safe, effective, and innovative. We value integrity, sustainability, education, and empowerment, aiming to make every person feel good about their hair—inside and out.
Explore Our Product Range
CHI offers a diverse and targeted line-up of haircare products designed to cater to a wide range of hair types and concerns. Whether you’re looking to repair damage, enhance shine, reduce frizz, or protect your hair from heat styling, CHI has a solution for you.
Key CHI Product Lines:
- CHI Silk Infusion – A leave-in treatment enriched with silk proteins, soy, and wheat. It strengthens the hair shaft, adds softness, and enhances manageability.
- CHI Infra Line – Focuses on moisture balance and thermal protection. Ideal for heat styling enthusiasts, this line uses cationic hydration interlink technology to deeply hydrate hair.
- CHI Keratin Line – Rebuilds damaged hair using natural keratin, helping to restore elasticity, shine, and strength.
- CHI Aloe Vera Curl Enhancing Line – Formulated for curly and wavy hair types. It includes aloe vera and agave nectar to define curls while maintaining moisture and bounce.
- CHI Tea Tree Oil Line – Perfect for scalp health. Tea tree oil combined with peppermint oil and silk helps purify the scalp and restore balance.
- Silk Proteins – Strengthen hair from the inside out, boosting elasticity and shine.
- Keratin – Replenishes the hair’s natural protein, reducing frizz and breakage.
- Aloe Vera – Soothes the scalp, locks in moisture, and promotes hair growth.
- Tea Tree Oil – Clarifies and cleanses the scalp, fighting dandruff and buildup.
- Argan Oil – Nourishes and protects hair from dryness and environmental stress.
- Vitamin B5 (Panthenol) – Provides deep hydration and improves hair texture.
- 1. Dryness and Dehydration
CHI's moisture-rich lines like Infra and Aloe Vera hydrate the hair shaft deeply without weighing it down. Our silk-based formulas lock in moisture and smooth dry strands. - 2. Frizz Control
Frizz is often a result of moisture imbalance and damaged cuticles. CHI's Silk Infusion and Argan Oil lines smoothen the hair fiber, taming frizz and flyaways while maintaining natural movement. - 3. Heat Damage
Frequent heat styling can lead to brittle hair and breakage. CHI’s Infra Line and thermal protection sprays utilize ceramic and infrared technologies to reduce heat damage, making them ideal for flat iron and blow-dryer users. - 4. Hair Fall and Weak Roots
Formulas containing keratin, silk proteins, and vitamin B5 nourish the scalp and reinforce the hair strands, making them more resilient and reducing hair fall. - 5. Dandruff and Scalp Issues
Our Tea Tree Oil line is infused with anti-bacterial and anti-inflammatory agents that purify and soothe the scalp. Perfect for itchy, flaky, or oily scalps.
- Seal the hair cuticle
- Minimize frizz
- Retain natural moisture
- Prevent thermal damage
1. Are CHI products safe for color-treated hair?
Absolutely! Most CHI products are sulfate-free and ammonia-free, making them ideal for maintaining color vibrancy and prolonging the life of your salon-treated hair.
2. Is CHI suitable for all hair types?
Yes, CHI offers products tailored to different hair textures and concerns—whether you have straight, curly, coily, fine, or thick hair. There's a CHI solution for every need.
3. Do CHI styling tools damage the hair?
No. In fact, CHI’s styling tools use ceramic plates and infrared heat that are far gentler than conventional styling tools. They help maintain moisture balance and reduce breakage, even with regular use.
4. How often should I use CHI treatments like Silk Infusion or Keratin Reconstructing products?
Treatments can be used 1-3 times a week, depending on your hair's condition. For extremely dry or damaged hair, more frequent use can help accelerate repair and restoration.
5. Are CHI products cruelty-free and eco-friendly?
Yes. CHI is committed to ethical practices—all our products are cruelty-free and many are vegan-friendly. We also focus on sustainable packaging and responsible sourcing of ingredients
