Brand
Got2Be
1. Brand Introduction
Unleash your style with Got2b. A bold, vibrant, and trailblazing brand by Schwarzkopf, Got2b was launched to inspire individuality, creativity, and the freedom to express oneself through hair. Born from the desire to stand out in a world that often encourages conformity, Got2b empowers individuals to be unapologetically themselves.
Whether you're going for edgy spikes, sleek shine, tousled waves, or bold color transformations, Got2b is your partner in self-expression. The brand fuses trend-driven innovation, science-backed hair technology, and a strong commitment to sustainability to redefine modern hair styling.
What sets Got2b apart is its unique blend of performance and personality. With a rebellious soul and salon-level results, Got2b delivers products that don't just style your hair—they make a statement. From genderless appeal to inclusive formulas for all hair types and textures, Got2b stands for style without limits.
Our mission: To celebrate diversity and bold self-expression by offering high-performing, sustainable, and innovative hair solutions for everyone.
Our values:
Unleash your style with Got2b. A bold, vibrant, and trailblazing brand by Schwarzkopf, Got2b was launched to inspire individuality, creativity, and the freedom to express oneself through hair. Born from the desire to stand out in a world that often encourages conformity, Got2b empowers individuals to be unapologetically themselves.
Whether you're going for edgy spikes, sleek shine, tousled waves, or bold color transformations, Got2b is your partner in self-expression. The brand fuses trend-driven innovation, science-backed hair technology, and a strong commitment to sustainability to redefine modern hair styling.
What sets Got2b apart is its unique blend of performance and personality. With a rebellious soul and salon-level results, Got2b delivers products that don't just style your hair—they make a statement. From genderless appeal to inclusive formulas for all hair types and textures, Got2b stands for style without limits.
Our mission: To celebrate diversity and bold self-expression by offering high-performing, sustainable, and innovative hair solutions for everyone.
Our values:
- Creativity: Pushing the boundaries of hair fashion
- Authenticity: Encouraging users to embrace their real selves
- Performance: Delivering professional-quality results
- Sustainability: Prioritizing eco-conscious formulas and packaging
2. Product Range & Key Ingredients
Got2b offers a diverse range of hairstyling and hair care products designed to meet the dynamic needs of modern users:- Styling Products
- Got2b Glued Blasting Freeze Spray – Ultra-hold hairspray for maximum hold and definition
- Got2b Ultra Glued Styling Gel – Best for high-hold, no-flake hairstyles
- Got2b Volumaniac Root Lifting Spray – For big, bold volume without the weight
- Got2b Beach Trippin’ Salt Spray – Creates textured, tousled beach waves
- Got2b High Insta Hold Hairspray – Instant hold that lasts up to 24 hours
- Hair Color Products
- Got2b Metallics – Permanent shimmering color with reflective tones
- Got2b Color Pop – Semi-permanent hair dyes for bold, bright transformations
- Got2b Bleach It Kit – Lighten your hair with a powerful yet nourishing bleach system
- Nourishing & Repairing Lines
- Got2b Phenomenal – Men’s grooming range, including styling gel, pomade, and beard oil
- Got2b Guardian Angel Heat Protectant – Protects hair from heat damage up to 220°C
- Key Ingredients & Benefits
- Vitamin E – Supports scalp health and adds shine
- Hydrolyzed Keratin – Strengthens hair strands and repairs damaged cuticles
- Glycerin – Provides long-lasting moisture
- Panthenol (Pro-Vitamin B5) – Improves hair elasticity and softness
- UV Filters – Protects color-treated hair from sun damage
3. Hair Concerns Addressed
Got2b’s targeted products address a wide range of hair concerns, empowering users to achieve the look they want while improving hair health over time:- Dryness & Dullness – Salt sprays and hydrating gels with vitamin-enriched formulas restore moisture and enhance shine.
- Frizz & Flyaways – Anti-frizz creams and hairsprays with smoothing agents create polished looks that last all day.
- Hair Fall Due to Breakage – Fortifying styling products contain keratin and strengthening agents that reduce breakage during styling.
- Heat Damage – Got2b heat protectants shield hair from high temperatures while maintaining a healthy finish.
- Scalp Concerns – Lightweight and non-comedogenic formulas support scalp health by minimizing buildup.
- Volume Loss – Root boosters and volumizing sprays add lift and body without heavy residue.
- Color Fading – Hair color and UV-protective ingredients help maintain vibrancy and depth for longer.
4. How It Works: The Science Behind Got2b
At Got2b, styling goes beyond surface-level aesthetics. Our products are powered by a combination of polymer science, hair biology, and cosmetic innovation to ensure lasting hold and nourishment.Here’s how the magic happens:
- Smart Styling Polymers
Advanced polymers create a micro-film around hair strands, locking in style while allowing flexibility. This technology provides humidity resistance, long wear, and movement, without crunchiness or residue. - Bonding Technology
Some of our gels and sprays feature bonding agents that temporarily rebuild weak areas in the hair shaft, delivering a fuller, stronger appearance with each use. - Moisture Retention Systems
Ingredients like glycerin and panthenol attract and lock in moisture, preventing the dryness often associated with styling products. The result: touchably soft hair with natural bounce. - Color Lock Formulas
Our permanent and semi-permanent dyes use direct color pigments and reflective technology to penetrate the hair cuticle effectively, ensuring intense color payoff and shimmer that lasts for weeks. - Heat Protection Barriers
Heat protectant sprays create a lightweight barrier that deflects temperatures up to 220°C, safeguarding hair integrity during blow-drying, curling, or straightening.
5. FAQs
Q1: Is Got2b suitable for all hair types?
A: Yes! Got2b offers a wide variety of products for straight, wavy, curly, and coily hair textures. Our formulations are inclusive and designed to work with different porosities and thickness levels.
Q2: Are Got2b products vegan or cruelty-free?
A: Many Got2b products are vegan-friendly, and Schwarzkopf, the parent company, is committed to cruelty-free development. Always check the packaging for specific product certifications.
Q3: How long does Got2b hair dye last?
A: Got2b Metallics (permanent color) lasts 6–8 weeks with proper aftercare. Semi-permanent Color Pop dyes typically last 5–15 washes depending on your hair's porosity and maintenance routine.
Q4: Can I use Got2b Glued every day?
A: While Got2b Glued offers long-lasting hold, it’s best used occasionally for intense styles. For daily wear, lighter gels or sprays are recommended to avoid product buildup.
Q5: Do Got2b products cause buildup or flaking?
A: Not when used as directed. Got2b styling products are formulated to be non-flaking and easy to wash out with regular shampoo. Using a clarifying shampoo once a week can help keep your scalp fresh.
