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    Key Ingredients and Their Benefits

    We believe that beautiful color should never come at the cost of healthy hair. That’s why our formula is enriched with nourishing and revitalizing ingredients:

    • Shea Butter: Deeply moisturizes and seals in hydration to protect against dryness.
    • Coconut Oil: Adds shine and softness, making hair smoother and easier to manage.
    • Avocado Oil: Strengthens the hair shaft and provides essential nutrients to reduce breakage.
    • Vitamin E: A powerful antioxidant that supports a healthy scalp and helps prevent oxidative stress on hair.
    • Aloe Vera Extract: Soothes the scalp and adds a natural gloss to hair.

    These ingredients work in harmony to nourish your strands, enhance shine, and protect hair integrity, even as you color.

    Hair Concerns We Address

    At Dark & Lovely, we understand that hair color should do more than cover greys or add vibrance — it should also work to improve your hair health. That’s why our Reviving Color Ammonia Free addresses multiple hair concerns:

    • Dryness: Our moisturizing ingredients prevent the brittle, straw-like texture often caused by dyes.
    • Frizz Control: The smoothening oils tame flyaways and reduce frizz for a sleek finish.
    • Scalp Health: With soothing agents like aloe vera, our formula is gentle on the scalp and helps prevent irritation.
    • Hair Fall & Breakage: Enriched oils and vitamins help strengthen the hair from root to tip, minimizing breakage.
    • Color Fade: Our advanced color-lock technology ensures vibrant, fade-resistant results even after multiple washes.

    How It Works – The Science Behind the Shine

    Gentle Yet Effective Color Technology

    Unlike permanent dyes that use harsh chemicals to penetrate deeply into the hair shaft, Dark & Lovely Reviving Color Ammonia Free uses a semi-permanent, no-ammonia formula that gently coats the outer layer of the hair cuticle. This method is non-damaging, making it ideal for sensitive scalps or chemically treated hair.

    Reviving Complex

    Our proprietary Reviving Complex™ is a blend of antioxidants, conditioning agents, and protective oils. This technology works to:

    • Enhance color vibrancy by smoothing the hair cuticle, allowing light to reflect more evenly.
    • Shield hair fibers from environmental stressors like UV rays and pollution.
    • Restore natural shine and bounce, making your hair look and feel rejuvenated after every application.

    Color Without Compromise

    Because our formula avoids ammonia, it preserves your hair’s natural texture, moisture balance, and protein structure. That means your curls stay bouncy, your coils stay defined, and your waves stay soft — just in a more vibrant shade!

    Frequently Asked Questions (FAQs)

    1. Is Dark & Lovely Reviving Color safe for all hair types?

    Absolutely! Our formula is specially designed for textured hair, including curly, coily, and wavy types. It’s also safe for relaxed and chemically treated hair.

    2. How long does the color last?

    Dark & Lovely Reviving Color Ammonia Free typically lasts up to 8 washes, depending on your hair care routine and how often you shampoo.

    3. Can I use this product if I’ve recently relaxed or permed my hair?

    Yes. Our ammonia-free formula is gentle and safe for use on relaxed or permed hair. However, it’s recommended to wait at least 2 weeks after a chemical treatment before coloring.

    4. Will it cover grey hair?

    This semi-permanent formula offers blended coverage for grey strands. For full grey coverage, we recommend our permanent color options.

    5. Do I need to bleach my hair before applying the color?

    No bleaching is required. However, if you’re using a lighter shade and have very dark hair, the results may be more subtle. For a bolder effect, pre-lightening can help, but it's completely optional.