Description
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Ah, Moisture! Essential for creating natural coils and curls! If your hair craves hydration, nourish your hair with a daily serving of Moisture Milk, enriched with some of the best emollients nature has to offer. All ingredients have been carefully selected to promote both the inner and outer beauty of your hair
Brand
As I Am
As I Am
Brand Introduction
As I Am was born out of a passion for natural hair and a commitment to empowering individuals to embrace their unique beauty. Founded by Dr. Ali N. Syed, a chemist with decades of experience in haircare, the brand is dedicated to developing high-quality, science-backed products designed specifically for textured hair. Our vision is simple: to celebrate natural curls, coils, and waves by offering nourishing, sustainable, and innovative solutions.
What sets As I Am apart is our dedication to clean beauty, natural ingredients, and scientific formulations that enhance hair health. We prioritize sustainability by using eco-friendly packaging and ethically sourced ingredients. Our mission is to revolutionize haircare by providing products that deeply nourish, hydrate, and protect, so you can wear your natural hair with confidence and pride.
Product Range & Key Ingredients
At As I Am, we offer a wide variety of products tailored to different hair needs. From shampoos and conditioners to leave-in treatments and styling gels, each product is enriched with powerful natural ingredients:
- Coconut Oil – Deeply hydrates and strengthens hair while reducing protein loss.
- Aloe Vera – Soothes the scalp, promotes hair growth, and provides intense moisture.
- Shea Butter – Rich in vitamins and essential fatty acids that restore and protect hair.
- Jamaican Black Castor Oil – Helps with hair thickening, reduces breakage, and improves scalp circulation.
- Tea Tree Oil – Fights dandruff, soothes an irritated scalp, and keeps hair fresh.
- Biotin & Keratin – Strengthen hair structure, prevent thinning, and support healthy growth.
Hair Concerns We Address
Our products cater to a wide range of hair concerns, including:
- Dryness & Dehydration – Moisturizing shampoos, conditioners, and leave-in creams provide deep hydration and prevent brittleness.
- Dandruff & Scalp Health – The Dry & Itchy Scalp Care line, enriched with tea tree oil and olive oil, soothes irritation and eliminates flakes.
- Hair Fall & Breakage – Strengthening formulas with biotin, castor oil, and keratin help reinforce hair fibers and reduce shedding.
- Frizz Control – Our Curling Jelly and DoubleButter Cream provide long-lasting definition and smoothness.
- Curl Definition & Elasticity – Specially designed styling products enhance curl pattern while keeping hair soft and manageable.
How It Works: The Science Behind As I Am
As I Am blends nature and science to create effective haircare solutions. Our products work on a molecular level to
restore moisture balance, strengthen hair cuticles, and enhance scalp health.
We use
bioactive ingredients like
coconut-derived cleansers, which gently remove impurities without stripping hair of its natural oils. Our deep-conditioning formulas penetrate the hair shaft, locking in moisture and preventing protein loss. By incorporating
biotin, ceramides, and amino acids, our products fortify hair strands, promote elasticity, and prevent damage from environmental stressors. Over time, consistent use of As I Am products results in
stronger, healthier, and more vibrant hair.
FAQs
1. Are As I Am products suitable for all hair types?
Yes! While our products are specially formulated for textured hair (curly, coily, and wavy), many can be used on other hair types that need hydration and nourishment.
2. Do As I Am products contain sulfates, parabens, or silicones?
No, our formulas are free from harsh sulfates, parabens, silicones, and other harmful chemicals, ensuring a gentle yet effective haircare experience.
3. Can I use As I Am products if I have a sensitive scalp?
Absolutely! Our products, especially those with aloe vera and tea tree oil, are designed to be soothing and gentle on sensitive scalps.
4. How long does it take to see results?
While some benefits, like added moisture and softness, are noticeable immediately, long-term improvements in hair strength and growth typically occur within a few weeks of consistent use.
5. Where can I buy As I Am products?
Our products are available online and at major retailers worldwide, including beauty supply stores and leading e-commerce platforms.
Discover the beauty of natural, healthy hair with As I Am – where science meets self-love.
As I Am Naturally
As I Am Naturally
Brand Introduction
As I Am Naturally is a leading haircare brand dedicated to the needs of individuals with natural curls, coils, and waves. Founded on the principle that textured hair deserves specialized care, the brand has revolutionized the industry with its scientifically formulated, natural-ingredient-based products. As I Am Naturally stands apart for its use of high-quality, plant-derived ingredients, along with cutting-edge scientific research to ensure optimal hair health.
The brand's mission is to provide high-performance haircare solutions that celebrate and nurture natural hair. Committed to sustainability, inclusivity, and integrity, As I Am Naturally is trusted by individuals worldwide who seek effective and safe haircare tailored to their unique needs.
Product Range and Key Ingredients
As I Am Naturally offers an extensive range of products designed to cleanse, hydrate, and style curly, coily, and wavy hair. Some of the best-selling products and their key ingredients include:
- Coconut CoWash – Contains coconut oil, castor oil, and tangerine extract to cleanse hair gently while retaining moisture.
- Leave-In Conditioner – Enriched with aloe vera, green tea, and shea butter to provide deep hydration and easy detangling.
- Curling Jelly – Formulated with aloe vera and sugar beet root to define curls without leaving residue.
- Dry & Itchy Scalp Care Shampoo & Conditioner – Infused with olive oil and tea tree oil to soothe and hydrate the scalp.
- Double Butter Cream – Packed with cocoa butter and shea butter to lock in moisture and improve hair elasticity.
Hair Concerns Addressed
As I Am Naturally is designed to tackle a variety of hair issues, including:
- Dryness and lack of hydration
- Scalp irritation and dandruff
- Hair breakage and split ends
- Frizz and curl definition
- Difficulty in detangling and styling
How It Works
As I Am Naturally products are designed with a balance of nature and science. The brand incorporates
pH-balancing technology to maintain the scalp’s natural barrier, ensuring optimal hydration levels. Key ingredients such as coconut oil, shea butter, and aloe vera work together to moisturize and strengthen the hair cuticle. The formulas are lightweight yet deeply nourishing, preventing buildup while enhancing natural curl patterns. By using botanical extracts and essential oils, the brand ensures that hair remains healthy, manageable, and resilient over time.
FAQs
1. Are As I Am products safe for color-treated hair?
Yes, all As I Am products are sulfate-free and formulated to be gentle on color-treated hair, ensuring that hair color remains vibrant while receiving optimal hydration and nourishment.
2. Can I use As I Am products daily?
Yes! As I Am offers lightweight formulas that do not cause buildup, making them suitable for daily use. However, the frequency of use should depend on your hair type and specific needs.
3. Do As I Am products contain harmful chemicals?
No, As I Am products are free from sulfates, parabens, silicones, and phthalates. They are made with natural ingredients and scientifically tested formulas to ensure safe and effective haircare.
4. Will As I Am help with hair growth?
Yes, products from both the Long & Luxe Collection and As I Am Naturally are designed to promote healthy hair growth by nourishing the scalp, strengthening hair strands, and reducing breakage.
5. Are As I Am products suitable for all curl types?
Absolutely! As I Am products cater to various curl patterns, from wavy (2A-2C) to coily (4A-4C). The formulations provide hydration, curl definition, and scalp health benefits, making them suitable for all textured hair types.
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