Description
Directions Colors is free from ammonia and does not contain hydrogen peroxide.
Achieve a hair color from the wide range of crazy and vibrant colors from Directions Colors, and all colors can be mixed together to create your own unique shade.
It does not cover white or gray hair.
Directions Colors products from La Riché are not tested on animals.
Brand
La Riche Directions
1. Brand Introduction: Bold Colour, Bold You
Since its inception in 1981, La Riche Directions has been at the forefront of vibrant hair colour innovation. Born in the UK, the brand quickly became a cult favourite among those who dared to express themselves through bold, unapologetic shades. With over four decades of expertise, La Riche Directions is more than just a hair dye brand—it's a statement, a lifestyle, and a symbol of individuality.
What sets La Riche Directions apart is its dedication to vibrant colour innovation using gentle, vegan-friendly formulas. The brand’s products are PETA-certified cruelty-free, and its commitment to sustainability means their iconic hair dyes are not tested on animals and are packaged with environmental consciousness in mind. Free from harsh chemicals like ammonia and peroxide, La Riche Directions offers semi-permanent hair colours that are both intense and nourishing.
Driven by the core values of self-expression, creativity, and inclusivity, La Riche Directions believes that hair is a canvas—and everyone should feel empowered to paint it in their own way. Whether you're into fiery reds, electric blues, or mystical pastels, the brand stands for freedom of choice and fearless transformation.
2. Product Range & Key Ingredients
La Riche Directions offers a dynamic and diverse
range of semi-permanent hair dyes that are suitable for all hair types. The brand is best known for its
classic 34-shade palette, featuring colours like
Turquoise,
Carnation Pink,
Lilac, and
Midnight Blue. These colours can be used alone or mixed to create custom shades—making each colour truly your own.
The formulas are packed with
conditioning agents and are
free from ammonia, peroxide, and PPD, ensuring a gentler application process that doesn't damage your hair like traditional dyes.
Key ingredients and their benefits:
- Cetearyl Alcohol – A natural fatty alcohol that conditions the hair and helps lock in moisture without leaving residue.
- Propylene Glycol – Helps retain moisture and prevents dryness, making hair more manageable post-colour.
- Hydrolyzed Wheat Protein – Strengthens the hair shaft, improves elasticity, and reduces hair breakage.
- Citric Acid – Balances the pH of the product to match that of your hair and scalp, ensuring better colour adherence and scalp comfort.
La Riche Directions’ gentle, deeply pigmented formulas not only add bold colour but also
nourish and strengthen the hair, making it look shinier and feel softer with every use.
3. Hair Concerns Addressed
La Riche Directions is not just about colour—it also addresses a variety of common
hair concerns, helping you keep your hair healthy and radiant, even while experimenting with bold new looks.
Here are some key hair concerns the brand helps manage:
- Dryness: Thanks to conditioning ingredients like cetearyl alcohol and hydrolyzed wheat protein, La Riche Directions helps prevent dryness, often associated with chemical colouring.
- Frizz: The smoothing and hydrating formula tames frizz and leaves hair sleek and manageable.
- Hair Breakage: With protein-infused dyes, the hair shaft is fortified, reducing breakage and split ends.
- Scalp Sensitivity: Free from harsh chemicals, the gentle formula minimizes irritation for those with sensitive scalps.
- Lack of Shine: The deep-conditioning nature of the dyes leaves hair looking glossy and vibrant.
Whether you're colouring your whole head, doing a dip-dye, or adding streaks, your hair won't just look good—it will
feel stronger and healthier, too.
4. How It Works: The Science Behind the Colour
La Riche Directions uses
semi-permanent dye technology, meaning the colour deposits on the
outer layer of the hair shaft rather than penetrating deeply. This makes the dye less damaging and allows for
more vibrant colours, especially on pre-lightened or bleached hair.
The formula works by:
- Depositing highly pigmented colour molecules directly onto the cuticle layer of the hair.
- Utilizing a slightly acidic pH level (thanks to citric acid) that allows the cuticle to close gently after colour application, which locks in shine and protects the hair.
- Including conditioning agents that create a smooth, glossy finish while improving manageability and reducing tangles.
- Requiring no developer or oxidizing agent, thus preserving the hair’s natural integrity while still achieving intense, long-lasting colour.
When applied on light blonde or bleached hair, the results are
ultra-vibrant and can last up to
4–6 weeks, depending on your washing routine and hair porosity. Over time, the colour fades gracefully, often transitioning into softer pastel tones—giving you a
new look without the commitment.
5. FAQs
Q1: Do I need to bleach my hair before using La Riche Directions?
A: While you can apply La Riche Directions to unbleached hair, for the brightest and most accurate colour results, it’s best to apply the dye to pre-lightened (blonde) or bleached hair. Darker hair may show a more subtle tint.
Q2: How long does the colour last?
A: La Riche Directions is a semi-permanent dye that typically lasts 4–6 weeks, depending on your hair type, porosity, and how often you wash it. To prolong colour, use sulphate-free shampoos and avoid hot water.
Q3: Are your products cruelty-free and vegan?
A: Yes! La Riche Directions is proudly PETA-certified cruelty-free and 100% vegan. No animal testing, no animal-derived ingredients—just colour you can feel good about.
Q4: Can I mix different La Riche Directions shades together?
A: Absolutely! The colours are intermixable, meaning you can blend two or more shades to create your own custom hue. Just remember to test on a strand before full application to ensure your desired result.
Q5: Will La Riche Directions damage my hair?
A: Not at all. Since the dye contains no ammonia, no peroxide, and no PPD, it's non-damaging and conditioning. In fact, most users find their hair feels softer and more nourished after using it.
Directions
