As I Am
As I Am
Brand Introduction
As I Am was born out of a passion for natural hair and a commitment to empowering individuals to embrace their unique beauty. Founded by Dr. Ali N. Syed, a chemist with decades of experience in haircare, the brand is dedicated to developing high-quality, science-backed products designed specifically for textured hair. Our vision is simple: to celebrate natural curls, coils, and waves by offering nourishing, sustainable, and innovative solutions.
What sets As I Am apart is our dedication to clean beauty, natural ingredients, and scientific formulations that enhance hair health. We prioritize sustainability by using eco-friendly packaging and ethically sourced ingredients. Our mission is to revolutionize haircare by providing products that deeply nourish, hydrate, and protect, so you can wear your natural hair with confidence and pride.
Showing 1–40 of 42 results
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As I Am Dry and Itchy Scalp Care Olive and Tea Tree Oil Co-Wash 16oz/454g
Original price was: €14.95.€12.95Current price is: €12.95. incl. -
- €2.00
As I Am Dry and Itchy Scalp Care Olive and Tea Tree Oil Conditioner 355ml
Original price was: €14.95.€12.95Current price is: €12.95. incl. -
- €2.00
As I Am Dry and Itchy Scalp Care Olive and Tea Tree Oil Leave in Conditioner 8oz/237ml
Original price was: €14.95.€12.95Current price is: €12.95. incl. -
- €2.00
As I Am Dry and Itchy Scalp Care Olive and Tea Tree Oil Shampoo 12oz/355ml
Original price was: €14.95.€12.95Current price is: €12.95. incl. -
- €2.00
As I Am Dry and Itchy Scalp Care Olive and Tea Tree Oil Treatment 4oz/120ml
Original price was: €12.95.€10.95Current price is: €10.95. incl. -
- €1.00
As I Am Jamaican Black Castor Oil Conditioner 12oz/355ml
Original price was: €12.95.€11.95Current price is: €11.95. incl. -
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As i Am Jamaican Black Castor Oil CoWash 16oz/454gr
Original price was: €12.95.€11.95Current price is: €11.95. incl. -
- €1.00
As I Am Jamaican Black Castor Oil Curling Creme 8oz/227gr
Original price was: €12.95.€11.95Current price is: €11.95. incl. -
- €1.00
As I Am Jamaican Black Castor Oil Leave in Conditioner 8oz/ 237ml
Original price was: €11.50.€10.50Current price is: €10.50. incl. -
- €1.00
As I Am Jamaican Black Castor Oil Moisturizing Mask 8oz/227gr
Original price was: €14.50.€13.50Current price is: €13.50. incl. -
- €1.00
As I Am Jamaican Black Castor Oil Shampoo 12oz/355ml
Original price was: €12.95.€11.95Current price is: €11.95. incl. -
- €1.00
As I Am Jamaican Black Castor Oil Smoothie 16oz/454gr
Original price was: €10.95.€9.95Current price is: €9.95. incl. -
- €2.00
As I Am Jamaican Black Castor Oil Water with Vitamin C & E 16 oz/237ml
Original price was: €10.95.€8.95Current price is: €8.95. incl. -
- €1.00
As I Am Long & Lux Conditioner 12oz/355ml
Original price was: €13.95.€12.95Current price is: €12.95. incl. -
- €1.00
As I am Long & Lux GroEdges 4oz/113 gr
Original price was: €9.95.€8.95Current price is: €8.95. incl. -
- €1.00
As I Am Long & Luxe GroHair Oil 4oz/120 ML
Original price was: €11.95.€10.95Current price is: €10.95. incl. -
- €1.00
As I am Long & Luxe Growash Cleansing Creme Conditioner 16oz/454 gr
Original price was: €11.95.€10.95Current price is: €10.95. incl. -
- €1.00
As I Am Long & Luxe GroYogurt Leave in Conditioner 8oz/ 237ml
Original price was: €12.95.€11.95Current price is: €11.95. incl. -
- €1.00
As I Am Long & Luxe Scalp Serum 2oz/ 60ml
Original price was: €12.95.€11.95Current price is: €11.95. incl. -
- €1.00
As I Am Long And Lux Curls Enhancing Smoothie 16oz/ 454 gr
Original price was: €12.95.€11.95Current price is: €11.95. incl. -
- €1.00
As I Am Long Luxe Strengthening Shampoo 12oz/355 ml
Original price was: €12.95.€11.95Current price is: €11.95. incl. -
- €1.00
As I Am Naturally Cleansing Pudding 475ml
Original price was: €17.50.€16.50Current price is: €16.50. incl. -
- €1.00
As I Am Naturally Cleansing Pudding 8oz/237 ml
Original price was: €12.95.€11.95Current price is: €11.95. incl. -
- €2.00
As I Am Naturally Coconut CoWash 16oz/454 gr
Original price was: €12.95.€10.95Current price is: €10.95. incl. -
- €1.00
As I Am Naturally Coconut Cowash 8 oz/227gr
Original price was: €7.95.€6.95Current price is: €6.95. incl. Read more -
- €1.00
As I Am Naturally CocoShea Spray 4oz/ 120ml
Original price was: €16.95.€15.95Current price is: €15.95. incl. -
- €1.00
As I Am Naturally CocoShea Whip 227g
Original price was: €12.95.€11.95Current price is: €11.95. incl. -
- €3.00
As I Am Naturally Coil Defining Jelly 16oz/454 gr
Original price was: €25.95.€22.95Current price is: €22.95. incl. -
- €1.00
As I Am Naturally Coil Defining Jelly 8oz/227g
Original price was: €12.95.€11.95Current price is: €11.95. incl. -
- €1.00
As I am Naturally Curl Clarity Shampoo 8oz/ 237ml
Original price was: €11.95.€10.95Current price is: €10.95. incl. -
- €1.00
As I Am Naturally Curling Jelly 16oz/454 gr
Original price was: €22.95.€21.95Current price is: €21.95. incl. -
- €1.00
As I Am Naturally Curling Jelly 8oz/227 gr
Original price was: €12.95.€11.95Current price is: €11.95. incl. -
- €1.00
As I Am Naturally Detangling Conditioner Leave-In Tangle Relaser 8oz/237 ml
Original price was: €11.95.€10.95Current price is: €10.95. incl. -
- €1.00
As I Am Naturally DoubleButter Cream Rich Daily Moisturizer 16oz/454 gr
Original price was: €22.95.€21.95Current price is: €21.95. incl. -
- €1.00
As I Am Naturally DoubleButter Cream Rich Daily Moisturizer 8oz/227 gr
Original price was: €15.95.€14.95Current price is: €14.95. incl. -
- €1.00
As I Am Naturally Hydrating Lotion 8oz/237ml
Original price was: €10.95.€9.95Current price is: €9.95. incl. -
- €1.00
As I Am Naturally Hydration Elation Intensive Conditioner 8oz/227 gr
Original price was: €14.95.€13.95Current price is: €13.95. incl. -
- €1.00
As I Am Naturally Leave-In Conditioner 8oz/237 ml
Original price was: €12.95.€11.95Current price is: €11.95. incl. -
- €1.00
As I Am Naturally Moisture Milk 8oz/237 ml
Original price was: €15.95.€14.95Current price is: €14.95. incl. -
- €1.00
As I Am Naturally Smoothing Gel 8oz/227 gr
Original price was: €9.95.€8.95Current price is: €8.95. incl.
Product Range & Key Ingredients
At As I Am, we offer a wide variety of products tailored to different hair needs. From shampoos and conditioners to leave-in treatments and styling gels, each product is enriched with powerful natural ingredients:
- Coconut Oil – Deeply hydrates and strengthens hair while reducing protein loss.
- Aloe Vera – Soothes the scalp, promotes hair growth, and provides intense moisture.
- Shea Butter – Rich in vitamins and essential fatty acids that restore and protect hair.
- Jamaican Black Castor Oil – Helps with hair thickening, reduces breakage, and improves scalp circulation.
- Tea Tree Oil – Fights dandruff, soothes an irritated scalp, and keeps hair fresh.
- Biotin & Keratin – Strengthen hair structure, prevent thinning, and support healthy growth.
Hair Concerns We Address
Our products cater to a wide range of hair concerns, including:
- Dryness & Dehydration – Moisturizing shampoos, conditioners, and leave-in creams provide deep hydration and prevent brittleness.
- Dandruff & Scalp Health – The Dry & Itchy Scalp Care line, enriched with tea tree oil and olive oil, soothes irritation and eliminates flakes.
- Hair Fall & Breakage – Strengthening formulas with biotin, castor oil, and keratin help reinforce hair fibers and reduce shedding.
- Frizz Control – Our Curling Jelly and DoubleButter Cream provide long-lasting definition and smoothness.
- Curl Definition & Elasticity – Specially designed styling products enhance curl pattern while keeping hair soft and manageable.
How It Works: The Science Behind As I Am
As I Am blends nature and science to create effective haircare solutions. Our products work on a molecular level to restore moisture balance, strengthen hair cuticles, and enhance scalp health.
We use bioactive ingredients like coconut-derived cleansers, which gently remove impurities without stripping hair of its natural oils. Our deep-conditioning formulas penetrate the hair shaft, locking in moisture and preventing protein loss. By incorporating biotin, ceramides, and amino acids, our products fortify hair strands, promote elasticity, and prevent damage from environmental stressors. Over time, consistent use of As I Am products results in stronger, healthier, and more vibrant hair.
FAQs
1. Are As I Am products suitable for all hair types?
2. Do As I Am products contain sulfates, parabens, or silicones?
3. Can I use As I Am products if I have a sensitive scalp?
4. How long does it take to see results?
5. Where can I buy As I Am products?
Discover the beauty of natural, healthy hair with As I Am – where science meets self-love.