Dark & Lovely
Brand Introduction
For decades, Dark & Lovely has stood as a beacon of empowerment, confidence, and hair care innovation tailored specifically for the diverse needs of textured hair. Founded in 1972, Dark & Lovely was the first major haircare brand developed specifically for Black women. With a deep understanding of textured hair types – from coils to curls – we have continuously evolved to meet the ever-changing needs of our community.
Our vision is clear: to celebrate natural beauty through advanced, inclusive, and nourishing haircare solutions. What makes Dark & Lovely truly unique is our fusion of nature and science. We proudly use natural ingredients such as coconut oil, aloe vera, and shea butter, combined with breakthrough science-backed formulations that restore and elevate hair health. Our commitment to sustainability, quality, and community empowerment remains at the core of everything we do.
We are not just a haircare brand – we are a movement. Our mission is to uplift and inspire every individual to love their hair, naturally and unapologetically. With values rooted in diversity, integrity, care, and innovation, we strive to provide products that deliver real results, while celebrating every unique strand.
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Brown Cinnamon Color 391
€8.95 incl. -
Brown Sable Color 373
€8.95 incl. -
Brown Sugar Color 386
€8.95 incl. -
Chestnut Blonde Color 380
€8.95 incl. -
Curl Cream – 5oz jar
€4.95 incl. -
- €1.00
Dark & Lovely 3 in 1 Shampoo 250 ml
Original price was: €5.95.€4.95Current price is: €4.95. incl. -
- €1.00
Dark & Lovely 3 in 1 Shampoo 500 ml
Original price was: €7.95.€6.95Current price is: €6.95. incl. Read more -
- €1.00
Dark & Lovely Anti-Breakage Oil Moisturizer 250 ml
Original price was: €6.95.€5.95Current price is: €5.95. incl. -
- €1.00
Dark & Lovely Corrective Leave-in Conditioner Therapy 250 ml
Original price was: €5.95.€4.95Current price is: €4.95. incl. Read more -
- €1.00
Dark & Lovely Diamond Rich Oil Sheen 265 ml
Original price was: €7.95.€6.95Current price is: €6.95. incl. -
Dark & Lovely No-Lye Regular Relaxer Kit
€8.95 incl. -
- €1.00
Dark & Lovely No-Lye Super Relaxer Kit
Original price was: €7.95.€6.95Current price is: €6.95. incl. -
Dark & Lovely Oil Moisturiser Spray 250ml
€5.95 incl. -
- €1.00
Dark & Lovely Oil Moisturizer Hair Lotion 250 ml
Original price was: €8.95.€7.95Current price is: €7.95. incl. -
- €1.00
Dark & Lovely Oil Moisturizer Hair Lotion 500 ml
Original price was: €9.95.€8.95Current price is: €8.95. incl. -
- €1.00
Dark & Lovely Olive Oil Rich Repair Lotion 250 ml
Original price was: €6.95.€5.95Current price is: €5.95. incl. -
- €1.00
Dark & Lovely Styling Gel Regular Hold 450 ml
Original price was: €6.95.€5.95Current price is: €5.95. incl. Read more -
- €1.00
Dark & Lovely Ultra-Cholesterol Conditioning Mask 250ml
Original price was: €5.95.€4.95Current price is: €4.95. incl. Read more -
Detangler – 8.5oz spray
€3.95 incl. -
- €1.00
Ebone Brown Color 392
Original price was: €9.95.€8.95Current price is: €8.95. incl. -
Golden Bronze Color 379
€8.95 incl. -
Honey Blonde Color 378
€8.95 incl. -
Jet Black Color 371
€8.95 incl. -
Light Golden Blonde Color 384
€8.95 incl. -
Luminous Blonde Color 396
€8.95 incl. -
Midnight Blue Color 382
€8.95 incl. -
Natural Black Color 372
€8.95 incl. -
- €1.00
Natural Black Color 395
Original price was: €9.95.€8.95Current price is: €8.95. incl. -
- €1.00
No Mistake Curl Softener Kit
Original price was: €9.95.€8.95Current price is: €8.95. incl. -
Oil Moisturizer – 8.5oz
€3.95 incl. -
- €1.00
Radiant Black Color 391
Original price was: €9.95.€8.95Current price is: €8.95. incl. -
- €1.00
Ravishing Red Color 394
Original price was: €8.95.€7.95Current price is: €7.95. incl. Read more -
Red Hot Rhythm Color 376
€8.95 incl. -
Relaxer Kit Fine Hair
€5.95 incl. -
Relaxer Kit Regular
€5.95 incl. -
Rich Auburn Color 374
€8.95 incl. -
Shampoo plus Conditioner 2 In 1- 8.5oz
€3.95 incl. -
- €1.00
Spiced Auburn Color 393
Original price was: €9.95.€8.95Current price is: €8.95. incl. -
Sunkissed Brown Color 377
€8.95 incl. -
Vivacious Red Color 394
€8.95 incl.
Explore Our Product Range – Your Hair’s New Best Friends
Dark & Lovely offers a wide spectrum of products to cater to different hair textures, styles, and care routines. Our ranges are specially designed to moisturize, protect, define, and restore.
- 1. Moisture Seal Range
Infused with shea butter and coconut oil, this line deeply hydrates dry hair while sealing in moisture. It’s perfect for daily use and provides a soft, shiny finish. - 2. Fade Resist Hair Color
Our award-winning hair dye is enriched with vitamin E and argan oil to nourish and protect during coloring. Designed specifically for dark hair, it delivers vibrant, fade-resistant color without harsh ammonia. - 3. Protective Styles Collection
Ideal for braided and protective hairstyles, these products contain peppermint oil and tea tree oil to soothe the scalp, prevent itching, and maintain cleanliness without disrupting the style. - 4. Blowout and Relaxer Kits
Designed for safe and manageable straightening, our relaxers and blowout kits are infused with shea butter, castor oil, and silk protein, which protect the hair during the process and improve elasticity. - 5. Damage Slayer System
Powered by our Strength Core Technology, this 3-step system reverses years of damage, rebuilding the hair fiber from the inside out using ingredients like rice water, glycerin, and vitamin B5.
Key Ingredients and Their Benefits
We believe that the power of great haircare lies in the ingredients. Every Dark & Lovely product is enriched with carefully selected natural and science-backed components:
- Shea Butter – Deeply moisturizing, softens and strengthens hair.
- Coconut Oil – Provides essential fatty acids that reduce protein loss and promote shine.
- Argan Oil – Rich in antioxidants and vitamin E, helps restore hair’s natural elasticity and prevents breakage.
- Peppermint Oil – Soothes dry, itchy scalp and boosts blood circulation for better hair growth.
- Castor Oil – Known to stimulate hair growth and lock in moisture.
- Rice Water – Improves hair elasticity, reduces surface friction, and promotes smoother strands.
- Aloe Vera – Hydrates the scalp, reduces dandruff, and adds shine.
- Silk Protein – Repairs damaged cuticles, enhances manageability and smoothness.
Say Goodbye to Hair Woes – We’ve Got You Covered
Dark & Lovely products are formulated to address a range of hair concerns that affect textured hair:
- Dryness & Brittle Hair: Our deeply moisturizing formulas replenish lost moisture, reduce brittleness, and restore softness.
- Hair Fall & Breakage: Strength-enhancing ingredients like rice water and vitamin B5 rebuild damaged hair, reducing breakage.
- Scalp Health & Dandruff: Tea tree and peppermint oils work wonders to detoxify the scalp, reduce dandruff, and promote a healthy environment for hair growth.
- Frizz Control: Our products help tame unruly hair by smoothing the cuticle, giving a defined and polished finish.
- Color Protection: Our color-safe treatments ensure vibrant, long-lasting results while nourishing colored hair.
- Protective Styling Support: Gentle cleansing and scalp care products support the health of your hair while in braids, wigs, or weaves.
How It Works – The Science Behind Beautiful Hair
Dark & Lovely’s formulas are not just effective — they’re smart. Our research and development team has worked tirelessly to blend traditional beauty rituals with the power of modern science. Here’s how our products deliver lasting results:
- Moisture Lock Technology: Our hydrating agents penetrate the hair shaft and create a moisture-sealing layer, preventing dryness and damage.
- Strength Core Complex: Found in the Damage Slayer range, this innovative complex uses micro-proteins and amino acids to repair structural damage within the hair cortex.
- pH-Balanced Systems: Our shampoos and treatments maintain the optimal pH level for scalp and hair, reducing irritation and keeping the cuticle smooth.
- Color-Safe Technology: Fade Resist’s dual conditioning system not only enhances color absorption but also shields the hair cuticle to prevent early fading.
- Targeted Scalp Relief: Natural anti-inflammatory oils in our scalp care products reduce irritation and create the perfect foundation for strong, healthy hair growth.
With continued use, Dark & Lovely products restore natural texture, enhance elasticity, and revive damaged strands, making your hair feel healthier, look shinier, and become more manageable over time.
FAQs
1. Are Dark & Lovely products only for women?
2. Can I use Dark & Lovely products on natural hair?
3. Do your products contain sulfates or parabens?
4. How often should I use Dark & Lovely products?
5. Are Dark & Lovely relaxers safe for regular use?